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Posted by THE NATIONAL BROADCAST READING SERVICE INC

VP Marketing
(Ref: )

Permanent Full-Time

Closing on January 10, 2010

Vacancies:	1
Job Status:	Permanent Full-Time

Location
Address	1090 Don Mills
Country:	Canada
State/Province:	Ontario
City:	Toronto

Company Description:

The National Broadcast Reading Service Inc. (NBRS), a Federal not-for-profit company and charity, was established in 1989 to reduce media barriers faced by 5 million vision- print-restricted Canadians. Its mission is to partner with others to provide services and products that help Canadians living with disabilities and others to reduce or overcome barriers to visual, electronic and print media. Controlled by NBRS, The Accessible Channel (TAC) is a mandatory English-language digital television channel licensed to broadcast in open video description format to simplify access to a wide breadth of news, information, drama, entertainment and other television fare for its viewers.

Job Description / Responsibilities:

The Vice President Marketing & Programming will be responsible for accomplishing the marketing objectives of the National Broadcast Reading Service Inc (NBRS) and The Accessible Channel (TAC ) by developing and implementing comprehensive marketing strategies and programs; including the development of a new corporate brand; the development of strategic programming initiatives and overseeing the public/government and affiliate relations programs.

Basic Requirements:

• Graduate/post graduate degree in Marketing or related areas.

• 8 – 10 years experience in the multi-disciplinary functions of marketing with a particular emphasis on creating brand awareness. Minimum 5 years in a senior management position. Experience in the broadcast and media industries preferred.

• Demonstrated experience in planning and managing at the strategic and operational levels.

• Ability to work collaboratively with colleagues and staff to create a results driven, team oriented environment. Exceptional track record of developing and implanting marketing strategies that have consistently met or exceed planned objectives, providing personal leadership through example.